Big Data for Big Business? A Taxonomy of Data-driven Business Models used by Start-up Firms
نویسندگان
چکیده
This paper reports a study which provides a series of implications that may be particularly helpful to companies already leveraging ‘big data’ for their businesses or planning to do so. The Data Driven Business Model (DDBM) framework represents a basis for the analysis and clustering of business models. For practitioners the dimensions and various features may provide guidance on possibilities to form a business model for their specific venture. The framework allows identification and assessment of available potential data sources that can be used in a new DDBM. It also provides comprehensive sets of potential key activities as well as revenue models.
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